The primary object of the internationally recognised Swiss Hotel Management School "Les Roches" Marbella is to prepare qualified Managers for the International Hospitality Industry of the 21st Century – one of the most professional fields with the greatest future global potential.
Established since 1995 in the unique environment of the Costa del Sol, one of the main Spanish tourist destinations, Les Roches Marbella constitutes a magnificent source of well-trained professionals for the Hotel Industry. Its teaching philosophy is geared towards offering top quality service and thus offer a value added to the current Spanish tourism offer. The massive exodus of (beach) seaside leisure tourist destinations of the past has now been left behind, when quality was replaced by quantity. Today, this sector has great vision and future potential for a high quality oriented tourism base and therefore, exists a wider offer geared to those new and demanding markets.
Nowadays, the primary aim of Travel and Tourism entrepreneurs is ultimate customer satisfaction. In this sector, more than in any other, the customers’ loyalty and quality assurance will determine the success and prosperity of the business. However, it is impossible to acquire the right level of customer satisfaction in an environment where employee satisfaction is low; Les Roches Marbella stresses the vital role of Human Resources Management in the achievement of future business objectives.
A well-trained professional with the capacity of executing the various and diverse responsibilities encountered by a Hotel Manager in this sector, as well as the proficiency in the most dominant foreign languages, will guarantee the satisfaction of even the most exigent of customers.
Thus, hotel management schools and the most experienced hotel managers agree on the advantages that a complete and comprehensive education have on individuals entering this field as means of ensuring the continuity and success of their businesses.
The change in the business mentality experienced in thelast recent years has promoted the growth of the Spanish tourism sector. A noticeable growth trend, not only because of the increasing number of tourists who choose our country as their vacation destination, but also because of the increasing number of destinations available and the level of professionalism offered in the hotel sector. Last year we observed an increase in the number of tourists visiting Spain (56,178,000 visitors) during the first nine months. More than half of those who chose Spain as their vacation destination travelled to our country during the summer season (June – September). During these four months, the number of visiting tourists registered surpassed those of the previous exercise by 9.6%.
